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Design with
Something to Say
Design with
Something to Say
Design with Something to Say
Work that reflects where you're going—and helps you get there.
Work that reflects where you're going—and helps you get there.
Work that reflects where you're going—and helps you get there.
What you see here isn’t just about color or layout. It’s about alignment—visuals built to reflect the real weight of someone’s work. These projects belong to people who were ready to step into more: more clarity, more depth, more presence. My role was to shape that shift into something you can see and feel. No trends, no noise—just honest, intentional design.
What you see here isn’t just about color or layout. It’s about alignment—visuals built to reflect the real weight of someone’s work. These projects belong to people who were ready to step into more: more clarity, more depth, more presence. My role was to shape that shift into something you can see and feel. No trends, no noise—just honest, intentional design.
EXPLORE SERVICES



Ruby
Ruby
Women's Clothing Brand
Women's Clothing Brand



OneZero
OneZero
Sparkling Protein Water
Sparkling Protein Water






Cream the Collective
Cream the Collective
Cream the Collective
Entrepreneurial Support & Event Planning
Entrepreneurial Support & Event Planning
Entrepreneurial Support & Event Planning



Brand Identity Design
Brand Identity Design
Web Design
Web Design
Client Experience Toolkit
Client Experience Toolkit

Project Overview
Project Overview
Project Overview
Cream the Collective is a virtual partner for mission-driven entrepreneurs, helping growing businesses cut through the noise by building the internal infrastructure they need for sustainable, aligned growth.
But before we stepped in, their digital presence told a different story. The branding felt generic, disconnected, and emotionally flat. Their website lacked clarity, strategic flow, and the kind of polish that positions a business as a high-value partner. There was no visual cohesion across their platforms—and no clear reflection of the transformation they were actually delivering behind the scenes.
They came to us craving more than just a rebrand. They needed a complete visual and digital overhaul that matched the depth, confidence, and strategy they brought to their clients.
We developed a brand identity, web design system, and branded strategy that finally aligned their look with their impact—nuturing, intentional, and built to scale. Their new site now communicates their value with clarity, guides users seamlessly through their offerings, and sets them apart as a vital asset to the clients they serve.
Cream the Collective is a virtual partner for mission-driven entrepreneurs, helping growing businesses cut through the noise by building the internal infrastructure they need for sustainable, aligned growth.
But before we stepped in, their digital presence told a different story. The branding felt generic, disconnected, and emotionally flat. Their website lacked clarity, strategic flow, and the kind of polish that positions a business as a high-value partner. There was no visual cohesion across their platforms—and no clear reflection of the transformation they were actually delivering behind the scenes.
They came to us craving more than just a rebrand. They needed a complete visual and digital overhaul that matched the depth, confidence, and strategy they brought to their clients.
We developed a brand identity, web design system, and branded strategy that finally aligned their look with their impact—nuturing, intentional, and built to scale. Their new site now communicates their value with clarity, guides users seamlessly through their offerings, and sets them apart as a vital asset to the clients they serve.


BEFORE
BEFORE


AFTER
AFTER
The Deliverables
The Deliverables
The Deliverables
Brand Strategy & Visual Direction
Moodboard & Concept Development
Full Logo Suite
Refined Color Palette & Font System
Brand Icons & Patterns
Brand Guidelines Documents
Custom Website Design & Strategy
Client Experience Toolkit
Brand Strategy & Visual Direction
Moodboard & Concept Development
Full Logo Suite
Refined Color Palette & Font System
Brand Icons & Patterns
Brand Guidelines Documents
Custom Website Design & Strategy
Client Experience Toolkit






“Danelle’s creativity is unmatched. Her patience and flexibility didn’t go unnoticed and she really helped me get clear on the vision and then brought it to life. I’m so in love and excited about my rebrand. ”
Essence B., Founder of Cream the Collective
“Danelle’s creativity is unmatched. Her patience and flexibility didn’t go unnoticed and she really helped me get clear on the vision and then brought it to life. I’m so in love and excited about my rebrand. ”
Essence B., Founder of Cream the Collective
The Results
The Results
The Results
Following the rebrand, Cream the Collective was able to raise their prices with confidence, positioning themselves as a more authoritative presence in the operations and systems space.
The updated brand identity and website attracted higher-quality leads that were more aligned with their services.
Thanks to the Client Experience Toolkit, their onboarding process became faster and smoother—resulting in clearer communication and consistently better client feedback.
The transformation wasn’t just visual—it reshaped how they operate and how they’re perceived.
Following the rebrand, Cream the Collective was able to raise their prices with confidence, positioning themselves as a more authoritative presence in the operations and systems space.
The updated brand identity and website attracted higher-quality leads that were more aligned with their services.
Thanks to the Client Experience Toolkit, their onboarding process became faster and smoother—resulting in clearer communication and consistently better client feedback.
The transformation wasn’t just visual—it reshaped how they operate and how they’re perceived.



Prophet New York
Prophet New York
Prophet New York
Christian Streetwear Brand
Christian Streetwear Brand
Christian Streetwear Brand



Coucou
Coucou
Coucou
French Pastry Shop
French Pastry Shop
French Pastry Shop


Designed by Willow Creative Co.
2025 Willow Creative Co.
Designed by Willow Creative Co.
2025 Willow Creative Co.
Designed by Willow Creative Co.
2025 Willow Creative Co.