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Design with

Something to Say

Design with
Something to Say

Design with Something to Say

Work that reflects where you're going—and helps you get there.

Work that reflects where you're going—and helps you get there.

Work that reflects where you're going—and helps you get there.

What you see here isn’t just about color or layout. It’s about alignment—visuals built to reflect the real weight of someone’s work. These projects belong to people who were ready to step into more: more clarity, more depth, more presence. My role was to shape that shift into something you can see and feel. No trends, no noise—just honest, intentional design.

What you see here isn’t just about color or layout. It’s about alignment—visuals built to reflect the real weight of someone’s work. These projects belong to people who were ready to step into more: more clarity, more depth, more presence. My role was to shape that shift into something you can see and feel. No trends, no noise—just honest, intentional design.

EXPLORE SERVICES

Ruby

Ruby

Women's Clothing Brand

Women's Clothing Brand

OneZero

OneZero

Sparkling Protein Water

Sparkling Protein Water

Cream the Collective

Cream the Collective

Cream the Collective

Entrepreneurial Support & Event Planning

Entrepreneurial Support & Event Planning

Entrepreneurial Support & Event Planning

Brand Identity Design

Brand Identity Design

Web Design

Web Design

Client Experience Toolkit

Client Experience Toolkit

Project Overview

Project Overview

Project Overview

Cream the Collective is a virtual partner for mission-driven entrepreneurs, helping growing businesses cut through the noise by building the internal infrastructure they need for sustainable, aligned growth.

But before we stepped in, their digital presence told a different story. The branding felt generic, disconnected, and emotionally flat. Their website lacked clarity, strategic flow, and the kind of polish that positions a business as a high-value partner. There was no visual cohesion across their platforms—and no clear reflection of the transformation they were actually delivering behind the scenes.


They came to us craving more than just a rebrand. They needed a complete visual and digital overhaul that matched the depth, confidence, and strategy they brought to their clients.


We developed a brand identity, web design system, and branded strategy that finally aligned their look with their impact—nuturing, intentional, and built to scale. Their new site now communicates their value with clarity, guides users seamlessly through their offerings, and sets them apart as a vital asset to the clients they serve.

Cream the Collective is a virtual partner for mission-driven entrepreneurs, helping growing businesses cut through the noise by building the internal infrastructure they need for sustainable, aligned growth.

But before we stepped in, their digital presence told a different story. The branding felt generic, disconnected, and emotionally flat. Their website lacked clarity, strategic flow, and the kind of polish that positions a business as a high-value partner. There was no visual cohesion across their platforms—and no clear reflection of the transformation they were actually delivering behind the scenes.

They came to us craving more than just a rebrand. They needed a complete visual and digital overhaul that matched the depth, confidence, and strategy they brought to their clients.

We developed a brand identity, web design system, and branded strategy that finally aligned their look with their impact—nuturing, intentional, and built to scale. Their new site now communicates their value with clarity, guides users seamlessly through their offerings, and sets them apart as a vital asset to the clients they serve.

BEFORE

BEFORE

AFTER

AFTER

The Deliverables

The Deliverables

The Deliverables

Brand Strategy & Visual Direction


Moodboard & Concept Development


Full Logo Suite


Refined Color Palette & Font System


Brand Icons & Patterns


Brand Guidelines Documents


Custom Website Design & Strategy


Client Experience Toolkit

Brand Strategy & Visual Direction

Moodboard & Concept Development

Full Logo Suite

Refined Color Palette & Font System

Brand Icons & Patterns

Brand Guidelines Documents

Custom Website Design & Strategy

Client Experience Toolkit

“Danelle’s creativity is unmatched. Her patience and flexibility didn’t go unnoticed and she really helped me get clear on the vision and then brought it to life. I’m so in love and excited about my rebrand. ”


Essence B., Founder of Cream the Collective

“Danelle’s creativity is unmatched. Her patience and flexibility didn’t go unnoticed and she really helped me get clear on the vision and then brought it to life. I’m so in love and excited about my rebrand. ”

Essence B., Founder of Cream the Collective

The Results

The Results

The Results

Following the rebrand, Cream the Collective was able to raise their prices with confidence, positioning themselves as a more authoritative presence in the operations and systems space.


The updated brand identity and website attracted higher-quality leads that were more aligned with their services.


Thanks to the Client Experience Toolkit, their onboarding process became faster and smoother—resulting in clearer communication and consistently better client feedback.


The transformation wasn’t just visual—it reshaped how they operate and how they’re perceived.

Following the rebrand, Cream the Collective was able to raise their prices with confidence, positioning themselves as a more authoritative presence in the operations and systems space.

The updated brand identity and website attracted higher-quality leads that were more aligned with their services.

Thanks to the Client Experience Toolkit, their onboarding process became faster and smoother—resulting in clearer communication and consistently better client feedback.

The transformation wasn’t just visual—it reshaped how they operate and how they’re perceived.

Prophet New York

Prophet New York

Prophet New York

Christian Streetwear Brand

Christian Streetwear Brand

Christian Streetwear Brand

Coucou

Coucou

Coucou

French Pastry Shop

French Pastry Shop

French Pastry Shop